Destination Partnerships in Event Tourism †MyAssignmenthelp.com

Question: Discuss about the Destination Partnerships in Event Tourism. Answer: Introduction: The history of events date back to the Ptolemaic dynasty and the era of Cleopatra. She was known for her orchestrating elaborate meetings. The evidence of events can be found in the mediaeval history of Europe when the wealthy royalty used to stage parties with food, music, costumes and various themes. The main idea of event was to entertain the king and the royal family. Beside these they used to arrange events to celebrate various religious festivals where pageants, gatherings and enjoyments were available for the rich section of the society. After industrialisation, there was a growth seen in the economy as well as manufacturing, the nature of the evets drastically changed (Mariani and Giorgio 2017). The businesses recorded more necessity for the collaborative events like trade shows, guild meetings and tourism events. Beside these, the movements of various political parties increased the need of events to share the ideologies of their leaders. In modern era, the well-to-do famili es are investing in the wedding events, receptions and other professional parties. Event tourism is defined as a method of holding events as tourist attractions, planning and marketing events at a special place so that the tourism industry flourishes at that place. Event tourism has become an important segment of the international tourism that is growing rapidly (Devine and Devine 2017). In todays world, event tourism is seen from both demand as well as supply sides. It is mostly seen to be as a speciality within destination management organisations and national tourism offices. The event develop agencies focus on arts, culture and protocol so that the destination can be developed through events. Re-purposing of events for economic development aims to transform a destination a desirable place for living, working, investing and doing business which will encourage the economy of that region (Andam et al. 2015). By arranging events, the organisers, influence the tourists all over the world for visiting the place. This efforts consequences in tourism which leads to have a positive economic impact. It regulates the balance of payment, affects employment and enhance the gross income as well as production of the region. Event tourism supports the places urban renewal, infrastructure development and tourism capacity by fostering a positive destination image. The events industry has numerous sectors as the planned events are created to serve some particular purposes. There are numerous strategic goals (Mller 2015). The event managers play different roles which include designing, production as well as management of the planned events. They encompass festivals along with other celebrations such as recreation, entertainment, political affairs, sports, scientific and arts events. Moreover, these events include all kinds of events in the field of business or corporate affairs which includes conventions, fairs, meetings and exhibitions (Nunkoo et al. 2018). The events in the private domain include rites such as weddings and reception parties and the social occasions for the affinity groups. The types of events include cultural celebrations which comprise of festivals, carnivals, commemorations and religious events. Political events include various summits, VIP visits and royal occasions (Li et al. 2015). Various meetings, conventions, trade shows, consumer fairs and market cover the business or trade events. Scientific or educational events are comprised of various seminars, clinics and conferences. Beside this there are private events which include weddings, parties and social celebration (Gursoy, Milito and Nunkoo 2017). Finally, the sports events include sports competition by the amateurs or professionals who gather in a place to participate in sport events. Mega events are defined to have highest tourist demand and highest value. It has high tourist attractiveness and image marketing as well as development roles. The success of mega events has been perceived in the world fair of Brisbane and Americas Cup Defence in Perth. The hall mark event is referred as recurring events which is of limited duration. These events are primarily arranged to increase awareness, appeal as well as profitability of the tourist destination. The hallmark events aim to provide tradition, quality, attractiveness, publicity to the host venue. It gives the destination great competitive advantages which could be founds in the hallmark events of New Orleans and Mardi Gras (Ouyang, Gursoy and Sharma 2017). Major events have medium tourist attractions. These do not have visitors from outside the country. The expectations are quite limited from such events (Getz and Page 2016). Community events are any prearranged on public property that consists of more than fifty pe ople as well as any sized events that reserves access to the public properties. This type of events includes pre-planned march, parades and demonstration. These events have great influence on the regional economy. This creates scopes for the least developed countries to meet urgent need of income, rise standard of living and opportunity of employments of the local people. The events give the local business to flourish. The local government take responsibilities to invents in strengthening the infrastructure with the income from the events (Devine and Devine 2017). The regions if do not have easy access to explore other resources, a depend on the event tourism and embrace tourism for boosting regional economy. Through events, the area can build a workforce which will have scope for seasonal working. Inflow of foreign curry increases when any sport events or cultural or business events take place in a specific region. Various events influence in changing the socio-cultural aspect of the destination. It develops social capita and increase local participation in the community activities. Revitalise the local cultures, traditions and arts. The political events help to pursuit international legitimacy and prestige in one hand and highlight on particular political causes. The sport events have been seen to have the most impressive influence of the social and cultural life of the host region. The interactions and communication among the local and external participants resulted by the events lead to changes in the quality of life. Cultural interactions can transform the norms, values, beliefs and traditions of the society. Influence of events on the environmental enhancement can be both natural as well as human created. For proper arrangement of events in the host country provide numerous environmental benefits. The success of events requires improved infrastructure of the host region so that the international guests can participate. The environmental influences of events can be both positive as well as negative. For attaining a sustainability framework, the event mangers need to balance the environmental impacts. Some of the effects are explicit such as land use for stadium or emissions created by the visitors but some are hidden like carbon emission by the production of merchandise. Staging sustainable events is under corporate social responsibilities. Therefore, it can be concluded that from the ancient times, event was the medium of social gathering and place for knowledge sharing. There are numerous types of events which involve local, national and international visitors. According to the importance and size of the events, they have been categorised. Based on the themes and issues, different events have different impacts. Events can change the economic issues of a region, influence the social cultural life of the people and affect the environment of the host region both positively and negatively. Hence the international event planners in accordance with managers and governments have been following policies of sustainable event arrangements. References: Andam, R., Montazeri, A., Feizi, S. and Mehdizadeh, R., 2015. Providing a multidimensional measurement model for assessing quality of sport tourism services: Empirical evidence from sport conference as sport event tourism.Iranian Journal of Management Studies,8(4), p.607. Devine, A. and Devine, F., 2017. A Strategic Approach to International Event Tourism. In: Events Management - An International Approach. (Eds:Ferdinand, NicoleandKitchin, Paul James), Sage, London, pp. 317-333. Getz, D. and Page, S.J., 2016. Progress and prospects for event tourism research.Tourism Management,52, pp.593-631. Gursoy, D., Milito, M.C. and Nunkoo, R., 2017. Residents' support for a mega-event: The case of the 2014 FIFA World Cup, Natal, Brazil.Journal of Destination Marketing Management,6(4), pp.344-352. Li, X., Hsu, C.H. and Lawton, L.J., 2015. Understanding residents perception changes toward a mega-event through a dual-theory lens.Journal of Travel Research,54(3), pp.396-410. Mariani, M.M. and Giorgio, L., 2017. The Pink Night festival revisited: Meta-events and the role of destination partnerships in staging event tourism.Annals of Tourism Research,62, pp.89-109. Mller, M., 2015. What makes an event a mega-event? Definitions and sizes.Leisure Studies,34(6), pp.627-642. Nunkoo, R., Ribeiro, M.A., Sunnassee, V. and Gursoy, D., 2018. Public trust in mega event planning institutions: The role of knowledge, transparency and corruption.Tourism Management,66, pp.155-166. Ouyang, Z., Gursoy, D. and Sharma, B., 2017. Role of trust, emotions and event attachment on residents' attitudes toward tourism.Tourism Management,63, pp.426-438. Salgado, J., Barajas, . and Snchez-Fernndez, P., 2017. Key Factors in Sport-Event Tourism: An Economic Outlook.